A SWOT analysis is to identify and record the Strengths, Weaknesses, Opportunities, and Threats of an organization, business, or an operation.
1. Strength
Strength is what an organization excels at and what differentiates it from other organizations and competitors. These strengths can be in terms of strong brand, loyal customers, quality products, strong balance sheet, huge annual financial turnover, technology production etc.
2. Weaknesses
Weakness is something that stops the organization from moving ahead and making progress. For example, high employee turnover, weak brand and promotion, higher than average debt, low capital and investment, insufficient supply chain etc.
3. Opportunities
Opportunities can be external and internal factors that can help an organization to improve its performance and move ahead. For example, if technology can improve an organization's performance, it shall give organization a competitive edge.
4. Threats
External and Internal factors that can harm an organization. For example, a flood will pose threat to drought by culminating the corps production.
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